Burden of Proof

How long has it been since you read a review of a product before you purchased it? Ever thought about why we do that?

We need proof. We think, “I’m not going to be the first fool or the next sucker who is duped into letting go of my hard-earned cash. I need proof this will be worth my money/time.”

Just as much as we want others to give us proof of the benefits they claim to offer, we carry a burden to prove something to ourselves. I can’t speak for you but I am willing to admit that I often feel that way about God. My experience says, beyond the primary quest of whether God exists, the secondary question is, “Is He good.” Meaning is He out for my good.

I find it very refreshing that a spiritual giant like Jim Elliot wrote,

“I have prayed for new miracles. Explaining old miracles will not do. If God is to be known as the God who does wonders in heaven and earth, then God must produce for this generation.”

Any person with an entrepreneurial spirit, anyone who dares to pull away from the mass consciousness in any way, is a person of faith. Look at this verse,

“Faith is the evidence of things not seen, the substance of things hoped for.”

The boldness to believe that an idea, a service, or a product has value in the marketplace before one solitary sale is made is an act of faith. Stop and look around you. Everything, and I mean everything, you see has been created twice.

It was first created as an idea/thought and then it became manifest. That time between the first creation and the second creation requires faith (a tremendous measure of it sometimes) that a concept can be proven. Once that proof comes, we need a new dose of the faith/proof vitamin. Old evidence won’t do. We need new evidence.

Here is what I know. 80% of new businesses fail in their first five years. That number matters to me since my own business is still in its infancy (7 months old). My perspective is that many amazing ideas, products, and services didn’t last because faith was lost before the new proof was found.

Business acumen is critical. It brings the proof in the form of customers/users/clients and sales and helps us manage the business of business. Plenty of people are unaware of, or lack the skills necessary for a thriving business, but I find that when I am not wasting energy battling belief, skill development and business building opportunities abound.

I hope your energies will be invested in new evidence today.



Rick Burris


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